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Technology has become such an effective weapon that it can have enormous impacts on the growth of your business. It helps in reorienting the business to a better position and help shape the future growth and development of the business.
Most of the business owners do not acknowledge the fact that overinvesting in a fancy website is not the only way to use technology to promote their businesses. Digital promotion is a lot more than just having a beautiful website. It is imperative these days to use social media to establish your brands and make your online presence strong. Search engine optimisation is vital for enhancing your company’s more detectable and palpable and website optimisation to ensure that your website is functioning well.
The digital promotion has become so cost effective in today’s world that you get imminent results through promotion campaigns immediately. You can quickly test various methods to promote your product and choose and apply one which seems most useful for your business. You can easily test different creative concepts, change campaigns, modify copy or even adjust your customer profiles as per your requirements to improve your results.
Here are 5 tips to try to promote and increase the exposure of your business to its potential customers:
Most small business owners do not have time to manage a lot of social accounts and keep updating them regularly. Therefore it’s important that you choose one out of all that works best for you. Once you have established your presence on any one social media platforms, take one step further.
For all the social media sites you can post to just one platform and can link it to other platforms as well. And in this way, you can easily expand your reach. However, if you are hiring an individual or an agency to manage all this for you, then make sure that you choose wisely. Don’t hire someone on the basis of money, but someone who understands the value of your business and is well versed in handling social media. You may never know, but one unsuitable tweet or status update could have wide-reaching ramifications for your business.
There is a wide variety of services and pricing available that can help you reach your target audiences as per your budget. Always share the high points of your business- launch of new products and services, special; milestones you have achieved, significant changes on your management team, and any considerable new client engagements etc. keep uploading videos and photos that are related to your news. Also, take opportunities to present news about your business in print as well as online publications or local industry newsletters and blogs to market your business.
However, it is essential to understand that location for your business is equally important so that you can convert your online traffic into new customers. Also, location-based marketing can help you find new customers, but if your business is in an inaccessible or isolated place, then there will be no use of such marketing. It’s imperative to move your business at a place that can be easily accessed by your current and potential customers. Hire professional Removalists in Brisbane, Queensland today to relocate your business to the best and the most reachable location.
PPC is popular not only on search engines now but prominent social media sites as well. Millions of people access popular websites on a daily basis and the advertising your business on such websites are getting a lot of attention. These sites have so much reach that they can place your ad very explicitly so that your prospective customers see it.
For instance, if you want to reach other businesses owners, you can check the database which allows you to select who will see your ad based on location, industry, company name or size, function or designation.
Hence you can also hire a PPC specialist to manage your campaigns which will help you in taking wise steps. Running successful PPC campaigns is not that easy and hiring professionals is very effective in this case.
Many businesses see and use technology as an expense and not an advantage. They think that investing a big part of their budget for technology will return a significant percentage. However, it is not right. In fact, they should use technology as a tool and get its true competitive advantage so that they can accomplish as much as possible.
The digital world is all about building relationships. Make your audience your priority in your business. Give something to your visitors every time they come to see your website. It can be anything like an eBook or a sample of your insights which can help them in learning something. However, it should be not a product or sales pitch. Instead of focussing on money, first become a trustworthy advisor so that people can seek your business.
Technology is redesigning every aspect of businesses and having the right strategies will help you in being ahead of everyone else. As a business owner, you should understand what technologies can work the best for your business. Implement these ways as they will help you use technology in your business efficiently.
Business technologies make operations easier and more efficient. Technology has become an integral part of the businesses today- and this is a trend which is growing day by day. Using technology is directly correlated to business growth as it increases productivity.
Clean office surroundings elevate the concentration of the employees and therefore increase the overall productivity of the business. Bond Cleaning is a reliable and recommended end of lease cleaning company in Melbourne that has expertise in cleaning the commercial spaces and ensures the refund of bond money.
There are many ways to use technology to increase the productivity of your business Businesses these days are continually looking for new technologies to create a workforce which is more effective, more productive and more inventive. Recognising technology solutions that release various attributes and enable true productivity is the goal of all businesses today.
Here are 5 effective ways to Increase Productivity Using Technology:
Businesses are saving more capital as the in-house staff is depreciating and mobile workforce is expanding day by day. Maintaining large workspaces requires a lot of money; this is why more and more companies are giving their employees the option to work offsite. It is helping them save money for the business. This also helps the hiring team to get better candidates. Mobile-friendly technologies provide instantaneous access to business information, data, and their team; as required by productive employees.
Collaboration tools provide faster and more comprehensive communication which helps in creating an open and communicative environment. Collaboration software is another method to increase productivity using technology. This software provides an all in one environment where team members plan, discuss and execute their business strategies. These programs have all the tools at one place with access to every member. These tools help the employees in communicating with each other as it creates a chat-like environment, which serves as a more comfortable setting.
Another way by which these collaboration tools help in increasing productivity is by minimising meetings, which is one the biggest time taking activity in businesses. A recent study says that twenty percent of a company’s total time spends in attending the meetings. By using these tools, you can reduce the need for unnecessary meetings.
Technology helps in getting your staff and work well organised. Infinite hours get wasted while searching for information through spreadsheets in large data sets. Creating a database system allows your staff to easily access the data and information which will automatically increase the efficiency and productivity of your employees and business. These database systems not only provides easy access to different information but can manage other things also such as keeping track of your employees’ work hours, or company’s expenses and many other things- all in one place. Such tracking solutions help the managers, clients and employees in remaining up to date, productive and compliant.
Technology provides your employees easy and automatic access to customer information and hence minimises time wasted searching for that information. As a result, it increases customer satisfaction as they get faster remedies to their problems.
Using technology to explore virtualisation helps in lowering hardware maintenance costs and capital expenditures as it lessens down the frequency of essential upgrades. Not only this, but it also saves costs on services repairs. Virtualising operating systems extends the lifespan of older desktops computers. Having a virtual copy of your infrastructure can get your team back up and running instantly as it’s hard to be productive during a power cut, and downtime is expensive.
Many software and applications offer higher process efficiency, and this leads to increased productivity and higher profits. Hence, examine the business technology that you are using and try to seek out if there are other systems available that provide far more process improvement.
Not only using the available technology but it’s crucial that you have the right technology because it has a direct impact on productivity. It is quite common for different business tools and technologies to consume large amounts of time and efforts from your team.
For example, Digital spreadsheets are used properly are very resourceful tools, but if the data is not entered in the correct place or the formulas are incorrect, all the time and effort will be ruined, and you will not achieve the process improvement. All IT tools are built to improve processes; they simply cost your organisation time and money if not used properly.
Engaged and highly productive employees working on organisation’s strategic objectives lead to the growth of the businesses. Employees want to be appreciated for their hard work and technology helps in reducing the communication gaps and conveying to the members of the team that they are valued. This, in turn, leads to greater business productivity.
Business productivity software and technology provides tools to the organisations to overcome different challenges that arise during the execution of business strategies.
When it comes to cleaning my office space, I always try to keep the harmful cleaning products away. However, it is difficult to clean some areas without chemical based cleaners, but I still make sure to use non-toxic cleaners as much as possible for the better health of not only the employees but also the customers who visit the premise. A clean office space not only ensure better productivity but also leaves a good impression on the visitors.
Recently, I got to know about the cleaning solution that you can prepare without the use of any harmful chemical. The solution is simple and cost-effective. You can use it for multiple purposes, from cleaning tough stains to purging dark grease and grime.
So, let’s get down and unveil the method of creating a chemical-free cleaner for your property:
Step 1: Blend the Vinegar and Water
Add water and white vinegar in the spray bottle using the measuring cup
Close the lid and shake the bottle to mix them well.
You can use this solution to clean tables, chairs, doors, windows, washbasin and other things. If the smell of the vinegar starts getting repulsive, you can switch to the second step.
Step 2: Add Essential Oil(s) to the cleaning solution
You can add the most suitable essential oil to put down the smell of the vinegar from the solution. Here, the essential oil works as a scent for you. So, you can add 10-15 drops of the oil to your solution, and mix the solution again.
Step 3: Wipe-down the Dust
The real work begins when you spray the solution on the dirty surfaces, and then scrub using microfiber cloth. This can help you remove the grime at ease. You can scrub until the surface gets grime-free.
I recommend you to avail the services of BondCleaning.Sydney, one of the leading end of lease cleaning experts in Sydney, New South Wales, on monthly basis to ensure the cleanliness and hygiene of your premise. They not only save time but also focus on giving the eco-friendly way of cleaning your space at the most affordable price.
You can store the cleaner in a dry and cool place. Don’t forget to add a label of cleaner in front of the bottle before storing it any place.
You can use it to clean the following things:
The above mentioned article can help you create a powerful and eco-friendly cleaning solution with simple ingredients. This can keep your commercial property neat and clean, without the use of any harmful chemical.
Interior designing is a curious case of career. The more you work, the more you get to know. The profession of interior design attracts creative people. This profession has a certain type of elegance and style. Not everyone is accurate to fit in the shoes of an interior designer. It takes a lot of determination and out of the box thinking to design a simple land chunk into a gorgeous looking place. This profession believes in being ageless as only the artistic and passionate people can make their mark in this industry.
Scroll down to get an insight of the requirements necessary for starting off as an interior designer.
Start training as an apprentice with a reputed interior designer. The aspiring designers also have an option to join the interior designing company. A student is well turned into a professional by the type of exposure they get while doing an internship. Students having the flawless technique to drawing excel the most in this industry.
A creative mind can make huge money from this business. Get inspired by from everything around you and sketch out-of-the-box thinking on the plot. Decoration and designs in housing business keep changing with the season. Thus, making use of land space in an artistic way is a trick.
You must have a dedicated office space. Showcase your creative side by designing the office. This will leave a positive impact on the clients. The interior designers must showcase their talent in every possible manner. Exhibit your work at various events to connect with people.
It is important to have a team of professionals to manage a meeting, appoints and clients. The HR [Human Resource] team ensures that you have a legal agreement of work between the company and the person presuming to be the client.
In today’s technology-enabled life, people get where thing on the internet. Make a website of your company as it will help you reach the maximum number of people. The best part about the website is that you can get orders from residents as well as from the foreign nationals.
Advertising plays a pivotal role in turning a company into a brand. Thus, it is important to introduce your business on the digital platform. Today, there are various social media tools to showcase your work and business. Such as Facebook, Twitter, Instagram and more. Make a separate marketing strategy for social media tools to attract a number of people.
Be technology-friendly to guide your business through the thick and thins of the industry. Request your clients for email ids and keep the record of email contacts. Send newsletters and subscription offer through emails. Stay updated with the latest news about property expo, reality exhibitions and other events as the designers work in collaboration with property agents or the realtors. As they help to secure big projects like residency project, designing of shopping malls, renovation of villas and townhouses, etc.
People have a certain budget in mind when they ask for the renovation of the property. Thus, try to work in the financial limitations of the customers. Make outstanding use of the resources to craft an artistic design.
Completion of projects in time is important for both you and the client. The relocation process for residential projects and commercial ones also have a particular time to finish. To let others finish their work in time, an interior designer must have the habit of working in a time-bound manner.
The success of an interior designer lies in the number of projects completed in minimum time. Take at the least time possible to design the project. Also, make sure the look you have decided for the project is matching to the persona of the client.
Technology has become a part of our everyday life. The people today opt for shopping online instead of stepping out in the market. This reflects the change in buyer’s mind-set. But, are you still running the business in traditional fashion? If, yes then let us tell you the tricks to promote trade through a digital platform.
The home page of the website is responsible for making of the reputation. Give a brief description about your company and let people know what your company is all about. Don’t try to turn each viewer into a consumer. Simply, focus on letting people know more regarding how the product you are offering is different from that of the others.
The top-left corner of the website is the first place that grabs all the eyeballs. Thus, it is important to showcase a link that will help you connect with the buyers directly. Make the connectivity of the visitors easy by providing the subscription link here. The user subscribing for your website will get the automatic notification of the every post you create on the page. This will enable you to connect faster and swiftly with the users.
Hover ads are a useful tool to promote your business. Don’t misunderstand the hover ads with pop-ups. Ads running on the hover of your website are referred as the hover ads, whereas the pop-ups come in between the page and distract the user. Thus, don’t waste time to promote business on pop-up menu. Instead place hover-ads on your website.
Introduce the special offer on hover and feel the difference. These ads won’t target each and everyone browsing through the internet. But, yes this commercial reach to the target audience directly. According to a recent survey, a large number of entrepreneurs have earned increased profits by selling of their product directly to the target audience with the help of hover-ads.
What is a headline?
Headline is a one liner that offers an overview of the content written in the paragraph. The basic rule for writing a headline is its constructive structure. Try using least number of words to make the headline. For example:-
Headline – Train run over trolley at ABC crossing, three people injured; two dead.
An accident took place at the ABC railway crossing injuring three people. The incident took place around 5 in the morning and the cause for this mishap is unclear so far. A trolley hit train was carrying five people out which two died on the spot.
The testimonials are a brief description of the user experience. Consumers face several types of the issue while placing the order or after receiving the order. Expression of the customers view after availing your services is known as the testimonials in the website.
While penning down the content, people often make one silly mistake. That is of, addressing the article as ‘I’, ‘Me’, and ‘We’. These pronouns make the website owner-centric. Try avoiding these words in the website. Instead, use ‘Your’. For example: – Find one-stop solution to your problems here at 123.com.ab
It is important to create a wave of hurriedness among the buyers. The website with pop-up that showcase, ‘Limited period offer’, ‘Special discount’ or ‘Limited edition’. In short, you must create a situation of urgency to buy the product. Exploit the selling conditions by uploading creative content on the website such as, ‘Hurry, offer available till the stock lasts’. Or ‘Buy now or never’. These are the tricks to increase the sale by a huge margin.
Images make everything appealing. Thus, place the beautiful images of your product on the website. Try including pictures shot from different dimensions to make the product look more eye catching.
The quality of content you are uploading plays a crucial role in online marketing. You must ensure that the content is free from grammatical errors and it must not be a copied content. Check for plagiarism once the content is uploaded on the site.
Keep a tab on the page speed. The slow pace of page speed can make you lose several customers. Thus, it is necessary to maintain the high speed of the website page.
Business sale as a process continues for about nine to twelve months, hence confidentiality is critical to the business selling process, irrespective of the size of the business unit. It is absolutely essential for a successful business sale. In fact, to sell the business at its optimum price, the entrepreneur should keep it confidential.
It is true to state that every word will be public when such decisions are taken, however when, what and how much of information is to be made public, should be at the sole discretion of the business owner himself.
Letting the news out, apart from creating uncertainty, can pose following threats:
An entrepreneur may want to hurriedly complete the selling process, owing to employee attrition, negative rumors by competitors etc. which in turn will cost him as the sale price will drastically fall.
If the business is known to be for sale for too long, it leads to a reduction in selling price as the market tends to develop a perception that things are not on track leading to no prospective buyers.
An entrepreneur should ensure that the business continues effectively, as always.
In order to maintain confidentiality, an entrepreneur should hire a professional/business broker who understands the importance of the sale process and markets the business in an appropriate manner. He can also feed the right and necessary information to buyers, and thereby smoothen the process. He can post Blind Ads, Listings etc., pre-qualify, and register buyer prospects and finally release information in phases. A broker ensures that only serious buyers are dealt with thereby the best deal comes forward. If buyers cannot share the reason of them being interested in the deal, or the amount of liquid cash available with them, or provide references of their business credibility, they are not considered as serious buyers.
Blind Ads: They basically camouflage the identity of a business unit. It is a difficult task as the words of the advertisement are to be cautiously chosen. Blind Ads or listings should carry information in a balanced manner, as too little information will keep buyers away and too much information can run into confidentiality issues. This is the simplest and most common way to make sure that no one knows that the entrepreneur is selling his setup.
Pre-Qualify Buyer Prospects: This is indeed the best way to keep confidentiality of the business intact. Even before the first advertisement appears the broker or the hired professional has to screen the prospective buyers. These buyers are serious shoppers.
Register Buyer Prospects: At this stage the confidentiality agreement/non-disclosure agreement is signed between the buyer and seller. Every buyer must sign the confidentiality agreement, before detailed information or sensitive financial data is provided to him. A confidentiality agreement should be mutual and help maintain confidentiality of information, prohibiting the buyer from making disclosures to others about the business transaction; also it should ensure that confidential information is being used only for evaluating potential acquisition. Some prospective buyers may request to meet employees, however, an entrepreneur should attempt to persuade them to meet employees after the deal is finalized. Employees can meet the new management who can in turn provide job security.
Information Release: This strategy helps retain prospective buyers and helps create a desire to know more about the business. It helps in building the sale price.
Entrepreneurs who decide not to hire a broker may create a separate e-mail id to address the buyer’s inquiries. A non-business e-mail address will help disguise the identity of the seller. A selling memorandum is to be prepared so that the confidentiality agreement is signed by the prospective buyer. Very few employees are to be involved in the said process, if at all necessary. All the meetings, with respect to the sale, are to be held after business hours or at an offsite location.
Upfront disclosures can help build trust with the buyers and can prove to be an asset in the later stage.
In case the news of a sale of the business is out, then the entrepreneur without panicking should deal with it firmly. He should explain to his employees that such a deal will only secure their future, suppliers / customers will continue to stay with the business if they like the product/service offering as they have the least interest in the business owner, and finally there is no control over the rumors doing rounds in the market as spread by a company’s competitors, irrespective of the decision of sale being known to them or not. Also in case the information is out, then the entrepreneur should decide whether to accept the truth or deflect the question until one is ready to accept the same. Further there are several remedies, in a legal course, in case of breach of confidentiality. A business owner should think like a buyer when preparing to sell the unit.
It is thus concluded that the news of selling a business is best kept confidential, in the interest of the seller himself. Confidentiality is to be maintained till the day the transaction is closed.
It is a fact that out of the businesses that reach on the market for sale , only 30% succeed in selling their business at the desired price by the seller. It is very important that you ensure a reasonable price for yourself while finalizing a deal or else you may not only lose potential buyers but even lose the opportunity to get a good price for your business.
The following information would help you a lot in order to evaluate a business in a smart way-
Assimilate information for the base value of the property
It is always good to explore the nearby area in order to find a similar type of business and the price tag adjacent to it. It will help you understand the real worth of the business that you are dealing.
It is critical to making a proper examination of the assets. It is best properly to analyze the liquidation value of the business when all the tangible assets like equipments, property, furniture and inventory sold.
The income capitalization is also a very concrete approach. The method forecasts the existence of the business operation even subsequent to its sale. It presages the future revenue out of the business on the basis of the past track record of the business in the market. It will take into account the operating costs and all the miscellaneous expenditures. There are various websites in Australia like Businesses2sell that can help you gain exposure for your business from potential buyers and receive buyers interest. Although if you value your business poorly then not only will you lose a lot of money but you risk not being able to sell your business at all.
The evaluation of the cash flow
There is a model that can decisively help you in the same regard. It is called SCDF or seller’s discretionary cash flow. It renders the right measure of a particular business’s net worth. But it is noteworthy that the model only works for the ventures that are owner-operated. The majority of the franchise operations and the small scale businesses fall in the same category. For larger scale businesses, this model can become complicated.
The steps that you are needed to follow this model given below-
Start with the business earnings ahead of taxes.
Add expenditures that not associated with operating costs. Deduct revenue from the sources that not related to the business operations. Please incorporate one-type-only expenditure and deduct one-time-only earnings.
Include the expenditures related to depreciation and the interest payment. If the business has any revenue out of the interest, then subtract the same.
Include the overall compensation of the present owner. In the case of multiple owners, it is best to choose one.
Make an assessment of the price and multiply the SCDF figure obtained by the market multiple. It will help you to arrive at the ideal market price of the business.
Don’t forget the double verification of everything. It is important to account each asset and every single dollar that come in and go out of the company. Don’t forget to add which is not visible in the fiscal record.
Factors related to the terms of sale:
It is imperative to recognize the difference between the cash and credit. It is a general fact that when a seller is demanding cash, then he or she will go for a lower closing figure. Similarly, a potential buyer offering direct cash transfer would like to settle in for a lower price.
It is imperative to be familiar with balancing monthly payments via the down payment. A substantial sum of money down at the commencement of a financing agreement, a buyer can ensure smaller monthly payments. It will simply result in more income out of the business on per month basis.
If the organization is competent enough to execute its overall strategy, then it is not hard to trace the productivity of the business to an effective level. Besides, it is vital for any business to have highly productive and engaged employees ready to involve in brainstorming sessions to precisely implement the strategic objectives of the organization.
It is a fact that each and every employee varies in terms of performance efficiency. But the question is, how is it feasible for a business enterprise to calculate whether the concerned employees are working as per their true potential or not? Interested to read more? Check the following steps that can help you get better business productivity!
Business software can help!
The execution of corporate strategies every day can be a tiresome process. That is the reason in order to increase the business productivity; you can take the help of a credible business software. It will enable a swift communication of the strategy, a greater rate of project completion, and enabling the spending more time on the strategic priorities.
Creation of a communicative and open environment
The performance appraisal information related to the employees can locate centrally in an official online framework. It will help the managers to create quantifiable goals for their respective employees and ascertain a greater visibility of the performance.
Besides, bestowing the engaged and energized employees with flexible working hours can also help in increasing the productivity.
Virtual connection of the teams with the company
You can create the portals of the employees as well as the team sites to enhance the productivity of the workforce across the organization. With the help of technology, the employees can easily reach for the colleagues working on similar projects and can resolve their queries in no time.
The managers can track the progress on the basis of the information assimilated online and can conduct performance evaluations of reward opportunities. The managers can also redirect employees to other departments if their business productivity is better out there.
It is also important to ascertain that your current employees never shun the significance of learning. It is always vital to learn new skills at a time to time basis so that they can confront the ever-changing business demands. It is very important to note that happy, alert and motivated employees are a great asset to a company. It would be great if you can encourage them with both non-monetary and monetary incentives.
Performance assessment and conclusion
With the help of the latest technology, it is not hard for the business executives and managers to access analytical reports and performance metrics. As the reports and metrics are reliable, they enable to design or redesign the strategies of business.
Yes, it is true that in today’s competitive scenario, it is hard for the businesses to maintain an ideal workforce retention. But, it is also not impossible to achieve a thread of highly prolific, engaged and loyal employees. The appreciation of the hard work and effective communication with the employees can not only increase business productivity but also help them to know how much valuable they are for the company.